By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
This publication provides the most recent examine and up to date stories within the box of nationwide model and personal label advertising. It covers a variety of subject matters, together with retailing, advertising, basic enterprise, psychology, economics and data. It addresses diversified parts of software, similar to model naming and packaging judgements, fee elasticity, positioning, branding, purchaser motivation, on-line groups, monetary trouble, recommendations in progress and mature inner most labels. The contributions are prepared in response to the subsequent topics: purchaser behaviour, strategic judgements, branding, industry traits and theoretical examine. The e-book offers a set of unique, rigorous and appropriate contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.
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Additional resources for Advances in National Brand and Private Label Marketing: Second International Conference, 2015
5 Notes: n ¼ 511 Caucasians ¼ 217 (42 %), Chinese ¼ 126 (25 %) and South Koreans ¼ 168 (33 %) nme no model emerged, CCBC Confucian consumer behaviour components 5 Conclusion and Implications This research highlights two main contributions, which have important implications for marketing research and wine studies, both theoretical and practical. For theoretical implications, this study has broken new ground by combing the marketing model and CCBC model to explain three ethnic groups wine brand category choice for different purchase scenarios.
Journal of the Academy of Marketing Science, 40(1), 86–101. , & Martos-Partal, M. (2012). Role of retailer positioning and product Gonza´lez-Benito, O category on the relationship between store brand consumption and store loyalty. Journal of Retailing, 88, 236–249. Hem, L. , Iversen, N. , & Olsen, L. E. (2014). Category characteristics’ effects on brand extension attitudes: A research note. Journal of Business Research, 67(8), 1589–1594. Laforet, S. (2008). Retail brand extension—Perceived fit, risks and trust.
Bond, M. H. (1988). The Confucius connection: From cultural roots to economic growth. Organizational Dynamics, 16(4), 5–21. 1016/0090-2616(88)90009-5. , & Dimitratos, P. (2013). Confucian dynamism and Dunning’s framework: Direct and moderation associations in internationalized Chinese private firms. Journal of Business Research, 66(12), 2375–2382. Wine Brand Category Choice and Confucianism: A Purchase Motivation. . 33 Kacen, J. , & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior.