Alcohol and Moral Regulation: Public Attitudes, Spirited by Henry Yeomans

By Henry Yeomans

Alcohol intake is often defined as a latest, worsening and specially British social challenge that calls for radical remedial law. knowledgeable via ancient learn and sociological research, this ebook takes an leading edge and fresh examine how Public attitudes and the legislation of Alcohol have constructed via time. It argues that, instead of a reaction to traits in intake or damage, ongoing anxieties approximately Alcohol are most sensible understood as 'Hangovers' derived, specifically, from the Victorian interval. The made from numerous years of analysis, this publication goals to assist readers re-examine their understandings of consuming. As such, it truly is crucial analyzing for college students, lecturers and a person with a significant curiosity in Britain's 'drink problem'.

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80 Ibid, p 91. 81 Gusfield, Contested Meanings; Sulkunen, Pekka, The Saturated Society: Governing Risk and Lifestyle in Consumer Culture, London: Sage, 2009; Valverde, Mariana, Diseases of the Will:Alcohol and the Dilemmas of Freedom, Cambridge: Cambridge University Press, 1998. 82 Durkheim, Emile, Suicide, London: Routledge, 1970. 83 Corrigan, Phillip, and Sayer, Derek, The Great Arch: English State Formation as Cultural Revolution, London: Basil Blackwell, 1985, p 4. 84 Ruonavaara, Hannu, ‘Moral Regulation: a Reformulation’, Sociological Theory, 1997, vol 15 (3), pp 277-293.

The concept of ‘moral regulation’ has also been acknowledged as a useful tool for advancing knowledge of this area, albeit tempered with a valuation of short-term historical episodes and human agency, which is partly borrowed from moral panic theory. Methodologically, this book is constituted primarily by an analysis of law and public discourse that covers the 18th century onwards. Although simple content analysis is occasionally employed, the research is principally qualitative in nature. A variety of sources are used to investigate public discourse relating to alcohol.

The second noteworthy point is the apparent consistency of the ‘gin craze’ with moral panic theory (as discussed earlier). Demographic changes and societal transformations, also as discussed earlier, unsettled certain sections of society and gave rise to anxiety that came to be directed at the new drink, gin. Gin-drinkers, especially female drinkers, were identified as ‘folk devils’ and Hogarth and others ‘manned the barricades’ in order to loudly condemn these deviants. The selection of gin as a target for the release of anxiety does not appear to have been driven purely by a rational assessment of the harm it caused.

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